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  • Madhu Niranjan

How Should You Price Your Photography


It can be difficult to learn how to price your photography. This guide will show you how much you should pay for photography.




If you have already honed some photography skills, then your next step is to build an online photographer's portal which will help you connect to your customers.


Photography can be fun but also pressing.

It is time to start making money once you have built your online portfolio website. Images are in increased demand, whether you are enthusiastic in wedding, illustration, commercial, style, or documentary photography. They are not going out of style presently. We need them to sell properties, illuminate our residences and communicate important stories. How vastly are your images worth?


If you want to be a prosperous photographer, you are required to know how to rate your photography organized to your time, effort, and market value. It does not need to be confused. To aid your creative career, you don't need to be an economist or mathematician. As your business grows, you can adjust your rates to reflect your talent.


A cost-plus pricing model helps you figure out how much you should charge to cover your costs and make a profit. Every photographer needs to price their photos to cover their costs. You need to make enough money to support yourself.


It is important to figure out your total cost before you add a profit percentage. Without knowing how much it costs to stay in business, you run the risk of overestimating profits. You want to avoid expensive surprises.


Cost of material

Being a photographer many things are included in the final product. For example, your clients may ask for hard prints, etc, you need to factor this into the final costs. Also, don't forget the cost of packaging and shipping. Everything should be included in the final cost. Nothing should come out of your pocket.


Don't forget to add the costs related to digital files. There may be some clients who would want digital space and physical items, then you need to keep in mind these costs also.


Selling online

Since digital space has grown so much in the past decade, you may have to produce online material also. Many of your customers may want to consume online which will require significantly fewer production costs.

The key here is to find a good place to sell. Several firms sell these types of online photographs for which they take a medium to a high level of compensation. You need to find one that is suitable for you and which doesn't cost a bomb.


Labour cost

Labour cost is the most important. Since you are working with an entourage of people, you need to make sure that they all are paid properly. The larger the photoshoot the more people required. Therefore keep in mind all the costs factored and add them to the final tally.


Every photographer gives an ample amount of time to get the most amazing frame. The question here arises is "how much is my time worth"?


Overhead costs

These are costs that are not fixed or premeditated. These can arrive at any given point in time. Overhead costs may vary from photoshoot to photoshoot. For example, you may need a lot of props for a baby photoshoot and a different kind of lighting for a wedding photoshoot. These costs can range from expensive to very expensive depending on the scale of the photoshoot. Therefore a smart photographer should add all these costs to its final tally.


Now that you know what you need to keep in mind while calculating the cost of your photography, you are good to go. Just keep these things in mind.


  • Cover all the major hard costs.

  • Leave a little room for other miscellaneous costs.

  • Pay for the time needed for the end product.

  • Make sure that the price showcases your product quality.

  • Your market value matters.


About Madhu photography

Photography has always fascinated Madhu since her early years. She found joy in capturing moments, things, people, and nature and decided to make this into her profession. She has learned professional photography from Drishti school of Photography Bangalore. After then, she started getting invested in clicking pictures of children and making memorabilia of the different magical phases of their growth.


She also has a lot of affinity towards capturing nature in different styles and forms. Professionally, she has worked under the banner Strawberry pictures and has clicked photos of infants, kids, and family portraits for a decade. Today she has started a venture of her own and is one of the best photographers we have in Bangalore.


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